HSUS-18
Festival Design & Branded Architecture for BET Experience
TO THE RESCUE GALA
HUMANE SOCIETY ❘ LOS ANGELES, CA
PARAMOUNT STUDIOS
OVERVIEW
The Humane Society’s annual “To The Rescue” gala decor concept was inspired by farm animals and their natural environments. Our design team completely transformed a raw sound stage at Paramount Studies into an elegant affair decked in organic materials and a lush floral scape. Animal conscious attendees partook in “shopping” at the “Humane Market,” a cleverly designed sponsor swag activation of cruelty-free products. As well, guests dined on delicious vegetable canopies at the creative “vegan tartar stations” executed by Schaffer Fine Foods. Other stand-out design elements at the event include the bespoke dinning tables featuring eclectic vintage china and a stunning reclaimed-wood stage set with a living vegetation wall to showcases the organization’s iconic graphic logo.