EDUCATIONAL JOURNEY
UNITED WAY ❘ LOS ANGELES, CA
OVERVIEW
For United Way of Greater Los Angeles’ 9th Annual Homewalk event, our experiential architects created an educational journey to engage and inspire walkers along the route. From concept creation to custom fabrication, we produced a series of powerful billboards and selfie stations to communicate key messages about homelessness in the local community. The goal of the activation was to provide the event’s 14,000 participants with insight into the problem and solution. The program’s interactive nature rendered a difficult discussion accessible, and provided walkers with an opportunity to socially share their experience, becoming more effective advocates for the cause.
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