NETWORK RE-BRAND | MOBILE TOUR
CENTRIC TV ❘ MARTHA’S VINEYARD, MA
OVERVIEW
Our team of experiential architects imagined and executed a unique mobile marketing activation for Centric’s rebrand as the first network for Black women. We produced a three-day “Vinyard Takeover”, a series of pop-up events centered around a custom wrapped gifting truck. A veritable billboard on wheels, this music-playing, attention-grabbing “Swag-Mobile” created a party wherever it stopped with instant lounges, branded refreshments, family lawn games and a digital prize wheel game for data collection. Activated by a street-team of beautiful brand ambassadors, the Centric campaign gifted custom designed merchandise to over 4,000 women on the Island and generated over 7 million social media impressions.
